Ken Perlin (my advisor when I was at NYU) gave a talk recently in Hong Kong. Notice how the tech demo resembles a magic show. The connection between stage magic and science/technology that was pervasive at the time of Athanasius Kircher and has never really gone away.
Cabinet magazine published an interesting interview on this topic with Simon During. During contends that magic (in the sense of stage magic) has had a huge influence on the film industry, advertising, and art. All of these take advantage of illusions.